Did you ever look at how many ingredients are in your protein? For a while after the "amino-spiking" era, most proteins went pretty clean and by the book. While amino spiking has disappeared for the most part, the flavor craze is in. Hydrogenated vegetable oils, massive amounts of sweeteners, and even sugar is being added to protein powders to make it taste good. Like A Pro Supplements keeps it simple with their formula, leaving no room for error when delivering you a smooth tasting, healthy isolate protein. 

Whey Isolate Protein is the most refined form of whey protein, leaving behind the milk sugar (lactose) and fat to give you the most amount of protein with the least amount of calories. Whey Isolate also tends to be the easiest to digest and the most macro-conscious because of the refining process.